Land's End is located eight miles west of Penzance in the village and parish of Sennen. It is the most westerly point in mainland Britain. The headland is one of many that characterise the coastal landscape of West Penwith.
Although the cliffs immediately to the east and west of Land's End are owned by the National Trust, Land's End itself is privately owned and consists of a tourist complex, which is one of Cornwall's most popular destinations.
A mile offshore and clearly visible from the headland is a group of treacherous islets known as The Longships. Numerous ships have come to grief here, most recently the German cargo ship, the RMS Mulheim, which ran aground in 2003.
In 1987 Land’s End purchased for almost £7 million. Two new buildings were erected and much of the present theme park development was instigated. The current owners purchased Land’s End in 1996 and formed the company - Heritage Great Britain PLC